Spoken English for corporate jobs ( USE OF AUDIO VISUAL AIDS IN PRESENTATION)

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USE OF AUDIO VISUAL AIDS IN PRESENTATION

 

The purpose of a visual aid is to engage the audience, boost their understanding of your content, ignite an emotional response, and help you convey important messaging—but it is never a substitute for preparation.

1. Presentation visuals grab an audience’s attention—and keep it

Human beings are naturally curious creatures but we have a short attention span—and it’s gotten worse in our current era of information overload and non-stop scrolling. When listening to a speech or presentation, audience interest peaks around the 10-minute mark and then drops precipitously depending on the content and communication style of the speaker.

 

2. Presentation visuals make complex ideas easier to understand

Not everyone computes information at the same speed. Infographics make data-heavy presentations more digestible—breaking statistics and other figures or timelines into bite-sized chunks. They’re also more persuasive.

 

3. Presentation visuals build emotional bridges with the audience

People say ‘a picture is worth a thousand words’—it’s cliché but true. Images make viewers feel things that words cannot and give presenters a way to connect with their audience on a more visceral level.

 

4. Presentation visuals help audiences retain information

Researchers have found that people who are asked to recall information after a three-day period retained just 10 % of what they heard during an oral presentation, 35 % from a visual presentation, and 65 % from an oral presentation with visuals.

 

5. Presentation visuals keep your speech on track

Peppering your presentation with visual aids will help you organize your talking points, avoid off-topic rambling, and even jog your memory if you get hit with a bout of stage fright.

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