Press Release writing

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 A press release is an official statement (written or recorded) that an organization issues to the news media and beyond.


A press release is also called "press statement," a "news release," or a "media release,".


While the heading should contain action verbs, the first paragraph should answer the "who," "what," "why," and "where." The press release should also contain understandable language and a quote.


Need of press release 


Product Launches

The product launch type of press release is valuable to get the word out about the new solutions your organization is offering to consumers.

It should emphasize the product's specs, pricing, availability, and any other details that may be valuable to consumers.


Mergers and Acquisitions

Organizational change is noteworthy enough to warrant a press release, especially for informing current and future stakeholders about the growth and trajectory of a company.

To announce an acquisition or merger, include details about all organizations involved, information about the merger or acquisition, and quotes from the leadership teams.


Product Updates

Similar to a new product launch, product updates and expansions are also ripe for promotion. Explain what the change is, why it was made, and how it benefits the user.


Events

Press releases are an important component of event marketing to attract promotion from news outlets and other media sources.

What the event is about

Who should consider attending

When and where it will be held

Pricing


Grand Openings

Whether you opened up a new office, relocated, or are opening for the first time, announce the details with a grand opening press release.

Announce the date and location the grand opening will be held, who is involved, how the grand opening is being celebrated, and the reason for the move.


New Partnerships

Similar to mergers and acquisitions, a press release announcing new partnerships is a mutually beneficial marketing tactic.


Rebranding

Rebranding is a difficult thing for any business to do, and it can occasionally result in confusion and awkwardness.

One way to make the transition smoother is by announcing the rebrand with a press release, including details on what is changing, the reason for making the change, dates the changes go into effect, and quotes from the leadership team.


Awards

Press releases about awards and accomplishments serve to cement your organization as an authority in your space.

Such a press release includes information about the company and why they were given the award, information about the award itself, and details about the ceremony.


Press release format

* Contact information and 'For Immediate Release' at the top.

* Title and italicized subheading to summarize the news.

*News location and news peg in opening line.

*Two to three paragraphs to add context and additional details.

*Bulleted facts and/or figures.

*Company description at the bottom.

*Three pound symbols (###) at the end to signify the end of the release


Body of a press release 

Your first paragraph should state what the announcement while providing some context around your business and what it does.

The next two to three paragraphs should include quotes from a company spokesperson or business executive to explain the "why" behind this announcement.

Your last paragraph should be an "About Us" section that explains what your company is and what it offers.


Write a compelling headline

Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline.Consumers, on the other hand, see news stories all over their timelines. As such, your headline needs to be interesting enough to reel them in.


Convey the news value to the press


If you want your press release to be newsworthy, you have to give readers a reason to care. While the first paragraph of your release should explain the who, what, where, the second paragraph should cover the why.


Offer a tempting quote


Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement.


Provide valuable background information on the subject.


In this last paragraph, keep in mind that the reader should already have key details they need regarding your announcement. Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed the project or announcement at hand. Or, when applicable, comment on the future implications of your announcement.


Summarize


Describe what your company does in clear, plain language and include a link to your company's website early on. Clearly explain what the company does or what the announcement is actually about.


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