Spoken English for corporate jobs (Cross-cultural communication)

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 Cross-cultural communication


What is Cross-cultural communication ?

 

  • ·        Cross-cultural communication can be defined as a dialogue or any kind of interaction (both verbal and non-verbal) between people of different nationalities.
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  • ·        Applied to a business-oriented context, cross-cultural communication refers to how well people from different cultures interact in a business environment. And how well they adapt their communication style to their co-worker’s culture.
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  • ·        In a multicultural environment, developing solid cross-cultural communication skills is vital. This will enable you to create a positive work culture, bringing out the best in all team members.
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  • ·        Diversity is an asset and a core value that all companies should hold.
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  • ·        Global brands, in particular, having large, worldwide spread offices and employees, face potential miscommunication situations more often in both external and internal communication processes.

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